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About Us

The Stowe Reporter, LLC, is a media company based in the picturesque and bustling town of Stowe in the mountains of central Vermont. In addition to being a busy year-round community, Stowe and the surrounding area is a growing business hub, providing a home base to successful companies including Ben & Jerry’s and Keurig Green Mountain. Stowe combines world-class amenities with small-town charm, and is home to four-season resorts including the Stowe Mountain Resort and the Trapp Family Lodge.

We currently publish five weekly newspapers, three magazines and corresponding websites. The company is run by dynamic employees who care about the communities and markets they serve: Stowe, Waterbury, Morrisville (and all of Lamoille and eastern Washington counties), Charlotte/Hinesburg and Shelburne.

What We Do

Our focus is on community: Real news that residents, homeowners and visitors depend on. From local government and politics to arts, entertainment, food and drink, sports and real estate, The Reporter, LLC, provides comprehensive coverage of everything going on in the diverse neighborhoods that make up our north-central Vermont market.


Reporter newspapers have the largest circulation of any publication in their locations. No other advertising vehicles — weekly or daily newspaper, shopper, radio station or cable TV — can deliver the same guaranteed penetration of our markets. Our print products:

  • The Stowe Reporter, paid circulation 5,000 (weekly average)
  • The Waterbury Record, circulation 4,500
  • The News & Citizen, circulation 13,500
  • The Citizen, circulation 5,000
  • Shelburne News, circulation 5,000
  • Stowe Guide and Magazine, twice yearly, free, 50,000 editions per issue
  • Stowe Weddings magazine and Green Mountain Weddings magazine, free, distributed throughout the area and northern Vermont, 20,000 circulation
  • Table magazine, where to find great food and drink along Vermont's Route 100 corridor
  • Special sections and editions including RIDE (mountain biking), Home, 4393 Awards and multi-part foliage series (to name a few)


Our newspapers and magazines consistently rank among the best in Vermont and New England for both editorial and advertising excellence. Our products have won numerous awards for journalism and design, including the prestigious General Excellence Award from the New England Newspaper & Press Association, and best weekly newspaper in the state from the Vermont Press Association.


We consider credibility and the respect of our readers and advertisers to be our most important assets.

We believe that our combination of paid and controlled circulation newspapers offers advertisers the highest quality of print readership.


Our community portal,, publishes news from The Reporter’s award-winning journalists and presents it on the web in real time. The site also incorporates user-generated content and social-networking features. No other website in this market can equal its breadth and depth. Every month reaches about 380,000 readers and receives more than 1,000,000 page views per year. And the online community is growing! Our news sites,,,, and, are excellent vehicles for any advertiser wishing to reach the local, visitor and homeowner audience(s). 

Local & Social

Social Media Advertising - Sponsored Local Content

Connect With Us

News, arts, events, community and more from the Stowe Reporter, Waterbury Record and News & Citizen.

Increase your customer base where it counts — right in your own backyard. Get more customers from Lamoille County by advertising in the News & Citizen, which goes to 13,500 homes and businesses throughout the area. Now that’s market saturation! It’s an easy, affordable way to remind people to Eat. Shop. Play. in Stowe!

4393 Awards - Get Your Copy!

They’re here — the results of our annual 4393 Awards! Readers of our newspapers — Stowe Reporter, News & Citizen and Waterbury Record — voted for their favorite restaurants, bars, ski shops, fitness pros, nonprofit organizations and so much more. We present this special section to our readers — both locals and visitors — and we hope you will enjoy it and refer to it throughout the year. The 4393 Awards will live at until next year’s contest, and printed copies will be distributed throughout Lamoille County, Stowe and Waterbury. Hip, hip, hooray!