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Vermont Community Newspaper Group
A workshop on writing a marketing plan for small businesses will be offered by the Lamoille Economic Development Corp. on Wednesday, Nov. 14, from 9 a.m. to noon at the Green Mountain Technology and Career Center in Hyde Park.
Norman D. McElvany, a professor of business and economics at Johnson State College, will lead the event.
Researching, measuring and planning marketing efforts are crucial to success. Many small businesses waste thousands of dollars marketing to the wrong people, using the wrong media, marketing at the wrong time, or underestimating their competition.
The workshop will cover the basics of researching, understanding and implementing a well-conceived and effective marketing plan.
Cost: $25. Advance registration is required at vtsbdc.org; click on “Training.” Or, contact Heather Gonyaw, hgonyaw@vtsbdc.org, 728-9101.
Nominations are open for the annual 4393 Awards, a reader survey sponsored by the Stowe Reporter and News & Citizen to honor the best in our area. This nomination period is your chance to write in names, so if you (or your favorite business) want to be on the list of finalists, spread the word. Nominations are open through April 25.
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