Carrie Simmons

Carrie Simmons, who currently runs a Brattleboro-based marketing firm, will be the new executive director of Stowe Area Association next month.

The Stowe Area Association has hired a new executive director to take over day-to-day operations at the business-boosting organization.

Carrie Simmons currently runs a Brattleboro-based marketing firm, New Ground Creative. She starts her new job in Stowe Sept. 3, the day after Labor Day.

Rachel Vandenberg, president of Stowe Area Association’s board of directors, said the board selected Simmons from a large number of applicants for the job. She said the association cast a wide net in its search.

“No matter what, you try to spread the word as wide as possible to get the right candidate,” Vandenberg said.

Vandenberg said Simmons plans to move to Stowe for the job.

Marketing mind

On New Ground Creative’s website, Simmons writes that marketing folks can sometimes get a bad rap, and marketing as a term “can be a dirty little word, right?”

“My approach is to strike a balance between creating a savvy and professional feel while maintaining a sense of welcoming and human-ness,” Simmons writes. “I believe in the power of brand as a process of self-reflection — leveraging creativity to expand one’s understanding of who and why they are, and what they provide for others. For marketing to be a tool for change and transformation in the world, intentional design and messaging must captivate, inspire and motivate. Relationships shape the future and communication is key.”

Stowe Area’s former director, Amy Spear, has joined the Vermont Chamber of Commerce as the statewide organization’s vice president of tourism. First, though, she’s busy being a new mom.

At the last Stowe Area mixer, held at Commodores Inn, Vandenberg announced that Spear had just had a baby daughter, very soon after she wrapped up her work in Stowe.

Vandenberg said all organizations go through changes. In fact, Spear took over and a near-total new team came in when the association’s former director, Ed Stahl resigned in 2016, followed by his top staff.

Spear helped fill the office with the current generation of administrative staff. Spear also made sure the organization was set up for the near future.

“We’re really happy with the developments over the past few years,” Vandenberg said. “Amy was great about having a strong transition plan, and the team is strong.”

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