Ben & Jerry’s new "Justiuce ReMix'd" flavor

Ben Cohen (left) and Jerry Greenfield (right), co-founders of Ben & Jerry’s, unveiled “Justice ReMix’d” on Tuesday in Washington, D.C., with Judith Browne Dianis, executive director of the Advancement Project National Office.

Ben & Jerry’s has created a new ice cream aimed at shining a light on racism in the U.S. criminal justice system.

The ice cream, called Justice ReMix’d, includes cinnamon and chocolate ice cream, cinnamon bun dough and brownies, the Waterbury-based ice cream company said in a statement Tuesday.

The new flavor and campaign is part of a longtime strategy at the 40-year-old company to use its marketing might and the popularity of its products to advance causes such as civil rights.

In July, a year-long Justice ReMix’d art show opened at the ice cream company’s Waterbury factory, featuring the art of Mary Enoch Elizabeth Baxter, Jesse Krimes, Reginald Dwayne Betts and Russell Craig.

Read more at VTDigger.org (Ben & Jerry’s new flavor spotlights criminal justice reform)

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